Sarangani Bay is the Philippines’ largest exporter of premium quality bangus and other seafood. Bangus is a staple across Filipino cuisine, but with the brand seen as expensive, penetrating the local market has become a challenge for them.
The company wanted to create greater interest and demand for its bangus products locally, while also expanding its global reach.
- Sarangani Bay needed to establish a stronger online presence.
To expand the brand’s reach, Sarangani Bay, together with Comm&Sense, produced playful and creative content.
- Content such as articles, image posts, and videos that highlighted the versatility of bangus as well as Filipino cuisine was posted on their Facebook page, Kusina Sarangani.