Sarangani Bay is the Philippines’ largest exporter of premium quality bangus and other seafood. Bangus is a staple across Filipino cuisine, but with the brand seen as expensive, penetrating the local market has become a challenge for them.

The company wanted to create greater interest and demand for its bangus products locally, while also expanding its global reach.

• Sarangani Bay needed to establish a stronger online presence.

To expand the brand’s reach, Sarangani Bay, together with Comm&Sense, produced playful and creative content.

The content on the Kusina Sarangani page indeed worked! With an increase of 20,000 to over 200,000 likes, increased website traffic, and over 6 million views on their videos, the brand was finally able to gain further recognition as well as grow their online community.