Celebrating Unique Interests: Crafting Content that Resonates Across Genders

Understanding audience preferences is the cornerstone of effective content creation. Comm&Sense’s generational research, Common Ground: Pinoy Voices in New Media, sheds light on the distinct media consumption habits of Filipino Gen Zs aged 16 to 26. The survey reveals fascinating insights into how men and women engage with different types of content, highlighting the importance of tailored messaging.

The Data Speaks: A Gendered Perspective on Content

The study surveyed 400 Filipino Gen Zs, uncovering notable differences in content preferences:

• Gaming stands out as a male-dominated interest, with men scoring significantly higher (M=5.62, SD=3.32) than women (M=6.27, SD=3.25).
• Fitness and sports followed a similar pattern, with men (M=6.13, SD=2.28) outpacing women (M=6.80, SD=2.15).
• Science and technology also garnered greater interest from men (M=6.98, SD=2.18) compared to women (M=7.39, SD=2.13).
• On the other hand, women showed a stronger affinity for beauty and fashion (M=5.24, SD=2.34) than men (M=5.95, SD=2.77).

The Opportunity for Brands and Creators

These findings underscore the value of gendered insights in shaping content strategies. Far from being a divide, these differences offer opportunities for brands to celebrate individuality through niche-specific messaging.

For Male Audiences

Engage men with content that caters to their passion for gaming, fitness, and scientific innovation. From tutorials on the latest tech gadgets to behind-the-scenes glimpses into sports and gaming tournaments, crafting dynamic and visually appealing stories can enhance their connection with your brand.

For Female Audiences

Women’s inclination towards beauty and fashion calls for creative storytelling that emphasizes personal style and empowerment. Whether through influencer collaborations, interactive campaigns, or beauty tutorials, resonating with their interests can create a deeper emotional impact.

Final Thoughts

By embracing these insights, brands can foster a deeper connection with their audiences, celebrating individuality and driving engagement through tailored messaging. Whether it’s showcasing the latest gaming trends or highlighting empowering beauty stories, aligning content with the interests of each gender ensures that your brand is not only noticed but also truly resonates.