A business website doesn’t automatically deliver a hundred percent of your marketing goals because much of the customers’ focus has shifted to social media platforms. But marketers and designers can turn things around with a strategic web design—a highly converting website that inspires visitors to become visitors. This means ensuring your business website is proactive and performs excellently design and function-wise to be able to connect with your audience better.
Feeling lost? Follow these 7 tips to make an actionable business website:
Your visitors don’t appreciate getting the impression that you are out to sneak in a sinister plot with an overly-worded landing page. Quit beating around the bush; and hit the target head on. Make it clear and unambiguous.
Be generous with information
People get excited at the prospect of learning new and always assume that they are on your website to gain information. Give them what they want. Many will become customers instantly while others might take a little time to convert. Present your intention to help them realize their goals. State all that your visitors came to your website for—your company and services.
Avoid visual clutter
No one likes to scroll over mountains of texts but nobody likes to get distracted with excessive visuals either! Resort to nicely placed images so as to avoid a visual mess that can irritate your website visitor to a halt. Make it so that the images don’t cause distraction from absorbing the intention you are trying to get across and use stunning images. Plus, a website that is graphic-heavy will take longer to load—something that might set off your visitor and close your website tab.
Provide backup to your claims
By now, you should have realized how powerful a force social proof is. It comes in the form of testimonials from satisfied customers, tweets lifted from users, or a nice message left on your Facebook page. If you have awards to boot, the greater the chance you have of attracting their patronage. Whatever claim you make, don’t fall short on backing it up with relevant proofs so your website visitor won’t think your company is working on empty promises.
Pay attention to formatting
Your website should be easy to navigate and readable and the way to do this is to have every element organized. Do your website visitor a favor by improving the flow of information. Place your logo nicely, use contrasting colors but not so much that you overwhelm your visitor. Limit your website to two fonts.
Optimize for mobile
Let’s face it, none of us ever use laptops or desktops anymore to do some casual internet lurking. It’s even rarer to have a conversation without someone looking at their phone. This is why it’s a good time to be an online marketer because we have more room to reach our audience and engage them about things that matter to us both. If your web design isn’t mobile responsive yet, prepare to watch your stats and conversion measures derail.
Put emphasis on your call-to-action
Finally, put enough attention to lead-gen forms or calls-to-action since they are the key elements to drive conversion. Instead of blending or aligning your call-to-action element with the rest, why not try encapsulating it in a container or any design modification to make it stand-out in a matter of seconds.
Websites still remain relevant in marketing your brand despite the unstoppable boom in social media marketing. But your website must adjust to current trends, like being mobile-friendly, to keep up with your changing market and reap a high ROP. Incorporate these tricks to your own, give it time and expect a massive boost to your website’s conversion rate.