Here’s the deal: you’re a marketing associate at a medium enterprise whose executives are now realizing the value of social media to connect with your customers. They turn you into a social media manager based on your recommendation of having a separate arm to handle your company’s online presence. The problem is that the only thing you know about social media management is composing statuses and posting photos on Facebook, Twitter, or Instagram. With this new responsibility, how do you set yourself up for success?
Fake it ‘til you make it
Social media is a relatively new field for most companies, so believe me when I say that a lot of social media managers are still figuring it out, too. Plus, with the constant changes of the platforms to adapt to the behavior of the users, even social media experts are finding themselves constantly learning new things.
The good thing about platforms like Facebook and Twitter is that they provide learning modules for businesses. Social media experts like Jon Loomer, Jay Baer, and Jeff Bullas also have blogs that can guide you how to navigate from basic up to advanced processes on various social media platforms. Simply subscribe to their blogs and other social media-related businesses to be in the loop.
Automate, automate, automate
Most social media managers handle conceptualization, planning, editing, writing, reporting, and other tasks all at the same time on their own. The key to performing all of these is to automate some processes. You can use templates for your quotes posts or compose standard responses for customer complaints or feedback. You can also use various online solutions or websites to automate functions like post scheduling, content curation, and measuring analytics.
To help you get started with your new job, we’ve rounded up the best free social media tools and resources you can use. We guarantee that these apps and websites are easy to use even if you have little to no knowledge about social media management.
Co-schedule is an online editorial calendar plugin for WordPress that lets you automate social media posts once your blog is posted. You can also invite other people on your team to give feedback on your scheduled posts. Try their free version for 14 days.
Hootsuite is one of the most popular social media managing solutions because of its multiple dashboards that help you manage posts, track conversations, and measure campaign results across multiple social networks. Note that their free trial only lasts for 30 days.
Buffer is almost similar to Hootsuite except for its display and the number of social media accounts you can access. It is easier to use compared to Hootsuite, but it has very limited functions on its free version. It also comes in an easy-to-use and complete mobile version—perfect if you’re always out of the office.
Google Alerts is probably one of the most underutilized solutions by social media practitioners these days. If you’re always on the lookout for relevant content, you simply have to subscribe to Google Alerts using keyword/s and then you’ll regularly receive a newsletter containing the top stories related to your keywords.
If you’re the type of person who wants to actively search for new content but only wants to see the filtered results, then this website is perfect for you. Addict-o-matic can give you top articles, tweets, photos, blogs, or news from the top websites all in one results page.
Memes have grown to be social media essentials that can help boost your reach and make your pages relevant. With the meme generator website, you can create memes related to your company product or service by choosing from over 1000 templates.
Although Powtoon’s free version is very limited in terms of the animated images you can use, it can still be very useful for creating short video ads or explainer videos.
There are tons of websites offering free infographic-making solutions, but the best in terms of number of template designs, quality of icons, customizability, and ease of use is Piktochart.
Editing photos for your social media posts is not easy if you’re not well-versed in using photo-editing softwares. Luckily, there’s Canva, an editing website that provides complete resources for photo editing. And with its search and drag feature, you’ll be sure to spend little time editing professional-looking photos.
The most common objective of many social media campaigns is to drive traffic to the company or product website, which is why it is imperative to install Google Analytics to measure the success of your campaigns. With Google Analytics, you can determine the length of time visitors stay on your website or specific pages, the ratio of new to returning visitors, the demographics of visitors, the flow inside the website, etc. All of these available data can help you adjust your strategies and tactics after or during the campaign run.
- Facebook and Twitter Insights
If you’re using Facebook and Twitter and you’ve only been looking at the page likes or followers, then you’re clearly missing out the opportunity to learn which tactics are working and which ones should be improved upon. Facebook Insights can show you the reach and engagement of each of your posts and your fan demographics. Twitter Analytics, on the other hand, lets you see Twitter highlights such as top tweet, top follower, number of profile visits, and tweet impressions. Explore all of their features by taking the tour or watching video tutorials to get the most of out of them.
Have you tried any of these social media management tools? Do you have any favorites that are not mentioned in this article? Share them with us on the comments section below.